Everything you need to know about cloud email services
Nowadays, most business organizations rely heavily upon the email service. Anyone who has used an email service for a large group of people, such as employees of a company, will tell you that nothing beats cloud-based email services when it comes to utility.

The very first step to choosing the perfect cloud email service is making sure you look at all the options available.

The cloud industry is booming like no other, which means there are a lot of competitive services waiting to grab customers. Having a huge company or business as one of your clients is a beacon of light for many cloud-based email services.

However, when choosing a company to offer you such a service, there are a few factors which you need to consider. Below is some information to help you choose the perfect cloud-based email service for yourself or your organization.

What do you hope to achieve with cloud email services?

• This question will help you realize how much of what you expect from this service is realistic and achievable.
• Say if your goal is to only have a uniform email address server for everyone, then a simple platform primarily based on sending and receiving emails should do you good. Of course, this will also largely depend on the size of the customers you have as well as the number of employees.
• What you need to do is juxtapose the goals of the business with the features of various cloud-based email services and then decide which gives you the best features. For example, you are looking for a cloud platform that helps you increase and improve sales through email services, then Gmail or Zimbra are good options.

How much are you willing to pay?

• Of course, knowing your goals will also help you understand how much you’re willing to spend on getting a cloud-based email service. But a good rule of thumb is to go for a service that both fulfills your needs while also giving you an upper limit of how much the costs will come up to.
• This isn’t so much about the initial cost as it is about the ability to keep up with additional costs. Say you do go for an emailing service but you’re unable to keep up the cost. This will significantly dampen the growth and outreach of your business by suddenly losing one of the major sources of connectivity and storing information.
• But you also can’t ballpark it and go for a free cloud-based service, as customers are simply less likely to trust an employee with a general email address. Of course, you have cloud-based services that offer free trial periods for 30 days, so when you do decide on one it’ll be one that is good for you and worth the money.

How much cloud storage does the email service offer?

• This is obviously one of the things you’re paying for. If you pick a service that gives you a set amount of storage, however large it may seem, remember that one day it will get full. This means you’ll potentially have to delete important emails, whether you like it or not.
• It also extends to the size of the documents that can be shared, some cloud email services have an upper limit of up to 15GB. Yet others allow you to send as much as 300 GB of documents as long as they’re available on the cloud.

How secure is the cloud server?

• Security is of primary importance. A cloud email service provider must provide the highest security for the clients’ data. This is why all cloud servers come with serious malware and unauthorized entry detection systems.
• All businesses involve sensitive information to be sent back and forth, and when sent through email, you need to be sure it cannot be compromised. There are ways to pick out the best. Look for cloud-based email service providers offering features like a two factor or multi-factor authorization and an anti-spam and anti-malware software program.
• Apart from this, it is also important to know if the server is reliable. Will it be up and running even when under pressure? How often does it crash? How long does the provider take to fix the server? How are the backup options? How long does the back-up take to complete? These are all questions you should ask your cloud email service provider under the umbrella of security.